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Horizonte SLC: a brand is born to promote innovation and technology in agribusiness

Amidst an increasingly demanding and competitive market, SLC Agrícola, one of the largest references in Brazilian and global agribusiness, begins a new cycle within the market with the launch of the Horizonte SLC brand. The initiative aims to strengthen and structure the culture of innovation and adoption of disruptive technologies in Brazilian agribusiness, encouraging and inspiring all layers of decision to enhance their growth mindset, and thus foster the exchange of knowledge, providing more and more gains for the entire economy.

The new brand was presented during the Public Meeting 2022, held last Wednesday (16), in which 4Q21 results were released and it was attended by the CEO of SLC Agrícola, Aurélio Pavinato; the head of Innovation of SLC Agrícola, Frederico Logemann; and members of the Innovation Committee of SLC Agrícola. "It is a remarkable day for SLC Agrícola, with the launch of the brand focused exclusively on innovation. We are already a reference in this environment and we believe that Horizonte SLC is the milestone of a new phase of the company and new perspectives and opportunities in agribusiness", says Pavinato.

A Strong Brand

Created by John & Hackmann Co, the brand is placing the company as leader of a more prosperous, fertile and powerful future. “Horizonte SLC is a movement that expresses everything we believe in. That it is possible to positively impact future generations and be a world leader in efficiency in the agricultural business and respecting the planet. We will be an important connection, providing new solutions to the daily challenges faced by SLC Agrícola and to undertake new businesses aimed at the evolution of Brazilian agribusiness", says said Frederico Loggemann, head of Innovation at SLC Agrícola.

With shades of green, representing harmony, sustainability, growth and balance, and blue, representing the horizon, loyalty and intelligence, the logo represents the reinforcement of the main pillars that have always guided the work of SLC Agrícola, the importance with the land, with the customer and with the offer of the best products. Founded in 1945 in the city of Horizontina, SLC presents Horizonte SLC as a showcase of innovation in the country.

Horizonte SLC: a brand is born to promote innovation and technology in agribusiness

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